Preetesh Sewraj the CEO of the Loeries, the largest brand communication and advertising festival across Africa and the Middle East. He is the former CEO & Chief Innovation Analyst of Product of the Year in South Africa, and was instrumental in bringing this consumer-voted for award for innovation to South Africa.

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With a background in consumer products, having worked at companies such as Procter & Gamble and Reckitt Benckiser, Preetesh became passionate about innovative brand journeys.

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His experience now extends multiple categories such as banking, ICT, Consumer Goods and Research Preetesh is a sought after innovation expert who has worked with some of South Africa’s biggest companies including Unilever, Samsung, Vodacom and Nedbank. He is a regular contributor in the media having been featured on CNN, CNBC Africa, SABC News, The Sunday Times, 5FM, SAFM and a number of other major media networks.

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