Shift Impact Africa is a Shared Value advisory and consulting firm that assists businesses with unlocking the power of a Shared Value strategy – one that is not only centred on social and environmental impacts, but also benefits the communities in which the organisation operates.

We advocate strongly for business to focus on profit with purpose; founded on the belief that business can and should simultaneously create economic value and value for society. Shift is a women-owned and run company, with a diverse team of Shared Value, social impact and sustainability strategy development consultants.


Focus Shift

Shift Impact Africa assists, lobbies and motivates companies to shift their thinking from a profit-only focus to profit with purpose; to address inequalities in society and develop strategies focused on creating economic value and value for society and the environment, while aligning to the United Nations Sustainable Development Goals (SDGs).


Shift Impact Africa is the founder of the Shared Value Africa Initiative (SVAI) launched in May, 2018. The SVAI is the regional global partner of the Shared Value Initiative, which was launched by Harvard Business School Professors Michael Porter and Mark Kramer, in 2011.


Shift creates, builds, connects and orchestrates bilateral and multilateral engagements across borders where we, as a collective, can create and develop solutions for the people of Africa. We have extensive on-the-ground understanding of the African business landscape, backed by in-depth knowledge and experience of Africa’s societal needs.

Africa focused with a business network across the continent

Aggregate Impact value: economic, societal, environmental

Sustainability focused and Shared Value expertise

Alignment to the Shared Value Africa Initiative

Purpose Playbook Implementation Partner for Africa


The team consists of a group of experienced strategists and implementors, who can provide strategic input, expert analysis, recommendations, strategic guidance and implementation support. Furthermore, where training and staff onboarding is required, we offer Continued Professional Development-accredited courses.

MARIETTE DU PLESSISStrategic Business Consultant
MARIETTE DU PLESSIS has a varied background in business, marketing and programme development spanning more than 30 years. Most of her earlier career has been as journalist, editor and director across both print and digital media, spanning titles like Business Day, Finance Week, Management Report, Information Week and ITWeb. During her subsequent career as business consultant, she provided a range of strategic consulting and market development services to both private and public organisations like Datakor, Andersen Consulting, the National Africa Chamber of Commerce, the State IT Agency and the Government IT Officers Council.
PREETESH SEWRAJNon-Executive Director
Preetesh Sewraj the CEO of the Loeries, the largest brand communication and advertising festival across Africa and the Middle East. He is the former CEO & Chief Innovation Analyst of Product of the Year in South Africa, and was instrumental in bringing this consumer-voted for award for innovation to South Africa.

With a background in consumer products, having worked at companies such as Procter & Gamble and Reckitt Benckiser, Preetesh became passionate about innovative brand journeys.

His experience now extends multiple categories such as banking, ICT, Consumer Goods and Research Preetesh is a sought after innovation expert who has worked with some of South Africa’s biggest companies including Unilever, Samsung, Vodacom and Nedbank. He is a regular contributor in the media having been featured on CNN, CNBC Africa, SABC News, The Sunday Times, 5FM, SAFM and a number of other major media networks.

Preetesh has also spoken about building a culture of innovation at platforms such as TEDx Soweto, TEDx Johannesburg, 3M Innovation Workshop, Marcus Evans Chief Series, GIBS Innovation Conference, GIBS Retail Conference, Idea Design Conference, Marketing Indaba and numerous other public & internal events.

SAZINI MOJAPELOBoard Chairperson
Sazini Mojapelo is Chairperson and Managing Partner of Shift Impact Africa and the Shared Value Africa Initiative (SVAI) and a member of the Shared Value Africa Initiative, Steering Committee

Prior to joining Shift and SVAI Sazini spend 7 years with Absa Group Limited Africa, responsible for Group Corporate Citizenship and Community Investments.
Her expertise lies in the development and execution of strategic plans linked to business development, focused on the small enterprise development, creating shared value, sustainability and financial inclusion.

A Harvard Business School Graduate, Sazini is a strategist and development specialist by training, holding a double major degree in Sociology and Industrial Psychology as well as having obtained a Master’s Degree in Development Studies from the University of Cape Town.

Prior to joining Absa Group Limited, she was the CEO and co-founder of Hand in Hand Southern Africa, an NGO with the focus on micro and small business development in peri urban and rural areas with a special focus on youth and women.

She has over 17 years’ experience, working in government, civil society including corporate and private sector and is a Trustee at the Southern Africa Trust and a Trustee of the Absa Foundation Trust. She is also a member of Impact Investing South Africa.

SIMBARASHE MHURIRONon-Executive Director
Simba is an Independent Non-Executive Director of Stanbic Bank Zimbabwe Limited, a member of the Standard Bank Group; the leading banking and financial services group in Africa and largest in terms of assets. He is also member of the World Economic Forum’s Global Future Council on Entrepreneurship for the 2018 – 2019 and the Shared Value Africa Initiative’s Africa Council of 8.

Simba has been awarded the prestigious Archbishop Desmond Tutu Fellowship by the African Leadership Institute & the Oxford University’s Said Business School. Simba has also played an advisory role as part of expert working groups on renewable energy, innovation, entrepreneurship and SME development for Pan African projects run by the African Union Commission, European Union and World Health Organisation Africa Region.

Simba is also a Member of the Board of Directors & Chairman of the Transformation and Strategy Committee for the Institute of Directors Zimbabwe an affiliate of the Institute of Directors UK and a member of the Institute of Directors in Southern Africa.

In both 2018 & 2016 Simba has been named by Forbes Magazine as one of Africa’s 30 most promising & inspirational young entrepreneurs in Africa. Simba has also been recognised by the Africa Youth Awards as one of 100 most Influential Young Africans of the year. Afk Insider magazine named him among 12 Most Promising African Entrepreneurs of 2016 whilst in 2017 named him among 40 Africans Under 40 – Making It In Africa.

Tiekie Barnard is founder and CEO of the SVAI and Shift Impact Africa. The SVAI was founded by Tiekie’s passion and drive to make a difference and the realisation that business has the resources and the power to accellate change on our continent. The SVAI is striving to assist business on the Africa continent and to build the most impactful business network of companies pursuing profit with purpose.
VUYO LUTSEKEExecutive Director/ Stakeholder Relations & Sponsorship
Vuyo Lutseke began her career working in publishing, rising from copy editor to deputy publisher. Over the years, her professional skills and life experience pulled her to the non-profit sector – a turn in career where she can apply her skills and passion towards affecting change in the world. As her career progresses, she looks forward to being part of a collective of African leaders who are able to strengthen the continent from within.