Business leaders face growing demand to contribute to more equal societies. Investors are now asking about the impact a company has on society and the environment. A single-minded focus on profits is no longer an option.

Companies are rightly profit-focused but are increasingly looking also to generate social returns, understanding that they have a responsibility towards the communities in which they operate, the environment and society at large. Businesses have a collective responsibility to create Shared Value wherever they can – and, in truth, this is where the biggest growth opportunities lie.

Shift was born out of the need to assist business to transform strategy and accelerate change to address inequalities in society through motivating business alignment with the 2030 UN Sustainable Development Goals